TV
Men Stupid
by James Seidler
If network television is to be believed the male gender of the human
species can safely be compared to the dodo of old in that its overwhelming
stupidity will soon lead to its inevitable extinction. The dignity of
men on the tube is subject to constant assault, as in broadcast after
broadcast they are portrayed as unthinking nincompoops whose sole salvation
is a competent woman blessed with the patience to lead them away from
their natural tendencies towards idiocy and self destruction. To put it
caveman terms, which executive producers appear to view as the full breadth
and range of male communication, tv men stupid.
This is most apparent in commercials. The average man in tv commercials
is prone to a hyperbolic range of stupidity, from blowing the checking
account on the impulse of the moment (generally Budweiser, Big Macs, and
megabytes) to building turbo-powered flame machines out of some subconscious
sense of masochism. They also really dig boobs…well, ok, fair enough,
although I’d like to offer that knocking oneself unconscious or
ending up with one’s head lodged in large animal orifices while
in pursuit of cleavage doesn’t happen as often in real life as commercials
would have you believe. Once or twice a year tops.
In any case, the argument for the descent of man in advertising can be
made clear in five words: David Arquette and Carrot Top. Incidentally,
these same five words can be used to make arguments for American culture’s
decline, post-partum abortion, and “Most Likely Coke Overdose of
2010.” With regard to advertising, the AT&T ads done by both
have left behind a moronic stain on the male psyche. Proof of their dubious
legacy is the fact that a Google search for “Carrot Top ads”
serves up as its number one result, “Better Dead Than Red: Those
Awful AT&T ads starring Carrot Top,” which is followed by such
gems as “I hate Carrot Top the way everyone hates Carrot Top: fleetingly
and vividly,” and finally, “Arquette was bad enough, but now
those craven AT&T bastards have foisted Carrot Top on us.” It
appears the male stupidity featured in these ads is evident to all, yet
is still inescapable.
In any case, the behavior showcased in commercials is only a sampler
of that which is available in the larger world of sitcoms. A case can
be made that the male idiocy that takes place in most sitcoms is indistinguishable
from the atmosphere of cretinism that pervades the surroundings. After
all, sitcoms are largely about people acting stupid. Still, if someone’s
going to accidentally set themselves on fire while tinkering around, who’s
it going to be? My point exactly. Hell, Tim Allen based a whole tv series
on self-abuse, and I don’t mean the interesting kind.
I do realize that the current rash of male idiocy on television is largely
a response to years of paternalism and patronization directed towards
women, both on television and in larger society. After all, through much
of history there was the whole “no rights” thing, which wasn’t
entirely fair in retrospect. I’m sure that many women wrote essays
in the 60’s decrying the happy housewife stereotype of the time.
Even now, portrayals of women on television rarely stray far from the
sex object/overbearing shrew standards. In many ways, guys are just getting
what they deserve.
But, does it have to be so thorough? Does the evisceration of male self-image
have to be so complete? Couldn’t there be a very special Everybody
Loves Raymond where the title character solves a quadratic equation
or something? Better yet, bring MacGyver back. That was a guy who knew
what he was doing.
As it stands now, the sole bastion of male competence that remains on
television is violence. If you see someone committing senseless murder
in an alleyway or exacting bloody revenge with a well placed jump kick,
it’s probably a guy. Sure, there are the occasional exceptions,
such as Sydney from Alias and Xena Warrior Princess, but most of the gratuitous
violence carried out on the small screen is carried out at the hands of
men. What do I have to say to that? Thank goodness. At least we’re
still good at something. With some hard work, dedication, and,
of course, oversight from a patient woman, we just might be able to turn
our penchant for mindless destruction into something better, something
more. Until that day comes though, I guess we’ll just have to satisfy
ourselves with sticking our tongues in toasters and walking into walls
when bedazzled by shiny objects.
After all, it’s just our nature.
© 2004 James Seidler, All Rights Reserved.

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